Our approach is to start with unbridled creativity. The best of this creativity is then channeled into pilot projects. The pilot projects are evaluated and measured to determine the efficacy of each form of advertising. The next step is to compute customer acquisition costs and scalability which then forms the basis for our advertising strategy.
It is mission critical when deciding advertising strategy to have clearly defined goals as each company or institution will need a different strategy. A retail business typically wants the lowest customer acquisition cost possible, while an institution may be advertising to bolster an image for fundraising. In either case data driven solutions have the highest probability of success.
If done incorrectly, internet advertising can be the most expensive form of advertising. The reason we succeed is through our proprietary system that includes cost reducers such as click fraud detection and systematic keyword analysis. Current practices by Google Analytics and Webtrends fail in determining true customer acquisition costs, and Saraloha fills that gap with clear cost and benefit reports assuring you that your marketing dollars are well invested.